Assess
Your
AI-Era
Marketing
Readiness
See how prepared your marketing is for AI's rapidly evolving impact on how families discover and choose attorneys
Start My Assessment →
The AI transformation isn't coming—it's here. Families are already using AI to research attorneys, and the gap is widening fast between firms that build strategically and those that wait.
This quick assessment shows whether you're ahead, behind, or keeping pace with AI changes, and what to focus on first.
Discover:
- How you compare to other elder law firms in AI-era marketing readiness
- Your strategic advantages (and any gaps worth closing)
- Where you stand as families increasingly use AI to discover attorneys
- Your next strategic priority for thriving in this transformation
Try this quick test to see what families are searching right now...
Open ChatGPT, Claude, or Google AI and ask:
What should I know about elder law attorneys in
[your city]?
Pay attention to:
- Does it mention your firm at all?
- What does it say about your competitors?
- How accurate is the information?
- Would this response help or hurt your practice?
Okay, now let's see where your firm is in this transformation...
Start My Assessment →
Takes 2 Minutes • Instant Results
Designed exclusively for elder law and estate planning firms.
Explore
Elder Law Marketing in 2025

December 2, 2024
Remember when potential clients would find your website, read about your services, and call to schedule a consultation? That linear journey has fundamentally changed. Today's clients have instant access to basic legal information through AI, and they're looking for something more before making that first call. Learn more about the new client journey...

November 25, 2024
Try this simple experiment: Google "what documents do I need for estate planning?" Just a few years ago, this search would have led to dozens of law firm websites. Today? You'll likely see an AI-generated answer right at the top of the results—no need to click through to any website. Why this matters...