For Elder Law & Estate Planning Firms

Marketing that
honors what your
clients are protecting

Human-centered strategy for elder law & estate planning firms, built for the way families search and trust today.

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Hands holding printed family photos, including a black-and-white portrait, over a stack of snapshots

10+ years

Dedicated elder law marketing partnership, through a decade of consistent growth.

Full-stack

Brand strategy, content, SEO/AEO, and web design under one roof.

Nationwide

Serving elder law and estate planning firms across the country.

"Estate planning and elder law aren't paperwork problems — they're family problems, arriving at the hardest possible moment. Marketing for firms doing this work should carry the same care the work itself does."

Our founding philosophy

what We Do

The kind of marketing families actually trust.

Every project starts with what your clients need to feel confident choosing your firm — then we build the brand, content, and web foundation to support it.

BRAND & VISUAL IDENTITY

A firm
that looks as trustworthy as it is.

Logo, visual identity, and messaging that reflects the gravity and warmth of the work you do.

  • Logo, color palette & style guide
  • Brand voice for sensitive, high-stakes topics
  • Print & digital collateral -business cards, letterhead, presentations, calculators, guides & checklists
  • Positioning within your local market

Web Design & development

A website
families can navigate during a hard week.

Clear, accessible, mobile-first sites built around how a stressed, time-pressed visitor actually reads and decides.

  • Built on Duda, or integrated into your existing site
  • Clear service & practice-area pages
  • Conversion-focused intake forms

Content, SEO & AEO

Cited by
AI & Google. Found by families.

Educational content and local SEO built to rank in search and get surfaced when someone asks ChatGPT or Google how to find an elder law attorney nearby.

  • Google Business Profile & local optimization
  • Client-education content & FAQs
  • Email nurture sequences for prospective & past clients
  • Schema & structured content for AI discovery
  • Video content that builds trust before the first call

Our Approach

A marketing ecosystem built to grow with your practice.

Rather than cobbling together random tactics or relying on traditional approaches, we'll work closely with you to build a holistic marketing ecosystem that showcases your unique value, evolves with your needs, and keeps you ahead of market changes.

STEP 1:

Building Your Base

Laying a Strategic Foundation

  • Deep dive into your practice's strengths & ideal client profile
  • Competitive analysis & content planning
  • Technical foundations on the right platform

STEP 2:

Creating Connections

Building Integrated Solutions

  • Content that resonates with your clients' real needs
  • Client-centric website optimization
  • Presence where your clients actually are

STEP 3:

Growing Together

Driving Continuous Evolution

  • Regular performance analysis & adjustments
  • Expansion based on engagement patterns
  • Consistent messaging as your practice evolves

who We Help

Solo, multi-attorney, or navigating a transition — we adapt to fit.

Elder law practices come in every shape. Wherever yours fits, the goal is the same: marketing built around your actual practice, not a generic template.

Solo & Small Practices

Establishing your presence

You've already earned trust locally. It's time your search presence and website reflect that.

Multiple Attorney Practices

One brand, many attorneys

Balancing multiple attorneys, practice areas, or office locations under one cohesive brand, while still giving each attorney's personal reputation room to shine.

Practices in Transition

A natural
moment to evolve

Firms navigating a partner transition, retirement, or succession — a natural moment to let the brand evolve alongside the practice.

How We Partner

Partnership terms built around your practice, not a template.

No two practices face the same challenges, so we don't force every firm into the same scope. Two ways we typically work with elder law practices:

Full-Service Partner

We own it, start to finish.

We handle your brand, content, and web strategy end-to-end, built on the right platform for your practice, backed by a trusted network for extra capacity when needed.

Embedded Partner

We plug into what you have.

Already have a website or in-house support? We integrate as strategy, content, or both — working within what you already have, without displacing it.

We favor ongoing retainers over one-off projects, because the trust your firm builds with families compounds the longer we work together — though standalone projects are available for firms that need a defined scope of work rather than an ongoing partnership. Scope shifts as your practice's priorities do, without renegotiating a new agreement every time an opportunity comes up. And because you're working directly with the person doing the work, your investment goes toward real strategy and execution, not layers of account management.

Frequently Asked

Questions firms ask about working with us.

  • What makes Elder Law Media different?

    We understand that families facing elder law decisions need to connect with you personally before they're ready to call — whether they discover you through a Google search, a video, or a referral from someone they trust.


    Our approach combines deep elder law marketing experience with strategies built for how modern families actually search today. We know the dynamics of adult children researching options for aging parents, the trust-building estate planning conversations require, and how to position your compassionate expertise where families are actually looking.


    One specialized partner, one cohesive strategy — we build marketing that works across every channel your ideal families use, creating value that compounds over time.

  • Why don't you offer fixed deliverable packages?

    Because your practice's needs evolve month to month, and rigid deliverables can't adapt to real-world opportunities and challenges. Your retainer gives you strategic flexibility — our full expertise applied wherever it drives the biggest impact for your specific situation.


    One month we might create a landing page for your upcoming workshop. The next, develop an email sequence targeting adult children researching options for aging parents — because that's what moves the needle for your practice right then.


    Bottom line: your investment works harder because we're always focused on what matters most for your firm's growth right now, not checking boxes on a predetermined list.

  • How do you measure success?

    We measure what actually grows your practice — not vanity metrics like impressions or website visits, but indicators that translate to revenue and reputation:


    • Client Acquisition Quality — how quickly prospects move from contact to signed retainer, and the value of cases they bring
    • Consultation Effectiveness — whether prospects arrive pre-qualified and ready to move forward, rather than just shopping around
    • Authority Building — when referral sources start sharing your content and prospects mention finding you through your educational materials
    • Market Positioning — decreased price objections as families recognize your specialized expertise
    • Sustainable Growth — organic referrals and repeat family engagement over time

    We review these on a regular basis and identify specific opportunities to strengthen your market position.

  • How long are your contracts?

    We work on flexible terms rather than locking you into a rigid multi-year contract. Most new partnerships start with a 3–6 month term, so we can prove fit and build real momentum together, with the option to move to a longer-term arrangement as the relationship matures. What matters most to us is a partnership that's earning its renewal, not one you're stuck in.

  • What happens if I want to leave?

    While we aim to build long-term partnerships, we understand circumstances can change. If you decide not to renew, your website and content go with you — we'll transfer the live site directly to your own Duda account, or to another Duda-based agency of your choosing, so you're never starting over from scratch.


    Our goal is building a partnership valuable enough that you want to stay, not one that locks you in.

Your Creative Partner

Kellie McTammany - Founder & Principle

Kellie McTammany

Founder & Principal

Who I Am

I'm a marketer, web designer, and brand strategist with 25+ years of experience — from small businesses to Fortune 500 enterprises. What that range has taught me: even the flashiest, most hyped tactics fall flat if your clients don't feel like you truly understand them.


Elder law drove that lesson home. For years, it got treated as an afterthought, folded into general estate planning instead of recognized as its own specialty. It's often crisis-driven, not planning-driven; initiated by an adult child on behalf of an aging parent; and tangled in benefits complexity (Medicaid, VA benefits, long-term care) that basic estate planning typically doesn't consider. I saw the gap, and built a practice to close it: senior-level strategy, personal attention, and content that actually understands elder law, without the agency overhead.


How I Work

I get to know your local market, not just your practice: no two are the same. Sometimes a community presentation is a great lead source to layer onto your marketing efforts. Sometimes that ground's already covered, and the smarter move is to double-down on expanding your online reach. Sometimes it's both.


I lead every engagement personally. When a project needs an extra hand, I coordinate it, so it stays invisible to you. One contact. One agreement. One invoice.

Schedule a Discovery Call

Let's talk about
where your practice
is headed.

Whether you're refreshing your brand, navigating a transition, or just want a second opinion on your marketing — we'd love to hear from you.

We'll get back to you within one business day.

Discovery Call Request