Your
High-ROI Elder Law Marketing Partner

In an era where AI is reshaping how clients find and choose attorneys, traditional marketing alone isn't enough. Forward-thinking elder law firms are turning this disruption into their competitive advantage—Is your firm ready?

We're pioneering a new way forward to help you:

  • Build a cohesive strategy
  • Attract your ideal clients
  • Thrive in the Age of AI

Your
High-ROI Elder Law Marketing Partner

In an era where AI is reshaping how clients find and choose attorneys, traditional marketing alone isn't enough. Forward-thinking elder law firms are turning this disruption into their competitive advantage—Is your firm ready?

We're pioneering a new way forward to help you:

  • Build a cohesive marketing strategy
  • Attract your ideal clients
  • Thrive in the Age of AI

About Us

Introducing Elder Law Media, Your AI Era Marketing Partner

In 2024, the legal marketing landscape changed dramatically.  Emerging AI tools and shifting algorithms didn't just disrupt the status quo, they revolutionized how elder law firms need to think about connecting with their clients going forward.


That's why we launched Elder Law Media—to ensure firms like yours don't just survive the AI revolution, but thrive in it.


With over 25 years of digital marketing experience—including a decade focused on elder law and estate planning—we're pioneering a new approach to elder law marketing: one that puts YOU in the driver's seat, turning AI's disruption into your competitive advantage.

A team of marketers working together on a project, getting ready to launch

For us, this isn't just business—it's personal.


We know what your clients are going through. As members of the sandwich generation, we've navigated elder care and estate planning for our own families. We understand firsthand how clients search for, evaluate, and choose an elder law attorney they can trust.


That's why we're so passionate about helping firms like yours connect with the families who need you most.

AI Readiness

What's Changing
& What It Means for Your Practice

Getting AI-ready isn't about adopting more technology or automating your marketing—it's about understanding and adapting to how AI is transforming the way families find, evaluate, and choose elder law attorneys.

What's happening...

A light-bulb illustration representing the dynamic state of Search Engine Optimization in the AI era

AI is Making Legal Information Instantly Accessible

Notice how legal information is increasingly available through AI—not just in Google search results, but across various platforms and tools?

Your potential clients are getting instant answers (known as "zero-click" results) without ever visiting a law firm website.

While SEO remains important, its role has fundamentally changed—success now requires a different approach.

Close up illustration of a prospective client searching for an elder law attorney on their smartphone

AI is Changing How Families Research Attorneys

The traditional path from website visit to phone call or submitting a consult request form is shifting.

Families are increasingly evaluating attorneys across multiple platforms before reaching out—checking reviews, watching videos, and comparing firms.

And when they do make contact, they're often arriving with AI-sourced legal information already in hand.

AI is Making Generic Marketing Content Invisible

With AI transforming how legal information is accessed and delivered, traditional marketing approaches are losing their once tried-and-true effectiveness, leading to decreased website traffic and leads.

Without a distinctive presence that demonstrates your unique value, potential clients have no way to see what makes your practice special—leaving them to choose based mainly on price and convenience.

A blue and yellow bullseye illustrating the importance of more specific, targeted messaging in elder law marketing

What this means for your practice...

Elder law firms and their marketing partners having to rethink their SEO strategy for the AI era

SEO Isn't Enough Anymore

Publishing legal content optimized for search engines—a strategy that's worked for years—is delivering diminishing returns as AI increasingly answers basic legal questions directly in search results.

Success now requires a dual focus: optimizing content for AI's growing influence across platforms while also building trust by demonstrating what makes your approach uniquely valuable to families seeking help.

An elder law attorney shaking hands with their client

You Need to Build Trust First

With AI handling basic legal information, success increasingly depends on building authentic connections that technology can't replicate.

Your practice needs to demonstrate its unique expertise and perspective across all channels where families evaluate attorneys—building trust with potential clients well before they reach out for a consultation

A rocket illustration showing the power of future-focused elder law marketing

First Movers Will Own Their Market

Forward-thinking firms that adapt to these changes now are positioning themselves to define the standard in their market. As focused specialists, elder law practices have a natural advantage—able to demonstrate their expertise and build authentic connections in ways that set them apart.

The opportunity? Most firms have not yet recognized the full impact of these changes—creating a significant advantage for those who act first.

Our Approach

Building Your Future-Ready Marketing Ecosystem

Ready to unlock your competitive advantage? Rather than cobbling together random tactics or relying on traditional approaches, we'll work closely with you to build a holistic marketing ecosystem that showcases your unique value and keeps you ahead of market changes.

STEP 1:

Building Your Base

Laying a Strategic Foundation

Illustration depicting Elder Law Media building a solid foundation for their clients' future-ready marketing ecosystem

We start by getting to know what truly sets your practice apart—your strengths, your approach, and your unique value to families. Then we build your foundation on the high-performance Duda platform, ensuring technical excellence while our custom-tailored strategy showcases your expertise and authenticity.

STEP 2:

Creating Connections

Building Integrated Solutions

A puzzle illustration depicting the Elder Law Media team building integrated marketing solutions for clients.

This is where everything comes together to build real relationships. Instead of disconnected tactics, we create a unified marketing ecosystem that builds trust. Think meaningful content that resonates with families, your distinctive presence across multiple channels, and strategic trust-building touchpoints that connect with clients throughout their journey.

STEP 3:

Growing Together

Driving Continuous Evolution

Rocket illustration introducing the launch of Elder Law Media, Your AI-Ready Marketing Partner

Your marketing ecosystem grows stronger as we continuously optimize your strategy through regular reviews, adapting to evolving client behaviors, and staying ahead of AI developments. As your practice grows, we can help you expand your reach even further through strategic paid advertising—turning your established authority into market leadership.

Pricing

Flexible Partnership Plans

Our monthly partnership model delivers enterprise-level results without enterprise-level costs, helping your marketing evolve naturally as your practice grows.

Essential

Includes:

Foundation for Growth: 
Ideal for new solo practitioners and boutique firms ready to establish a strong, authentic online presence that connects with their ideal clients.

$3,000 /mo

Annual contract, monthly payments

  • Custom, High-Converting Website
  • Strategic Content That Attracts & Converts
  • Local Search Visibility Optimization
  • Educational Resources & Lead Magnets
  • Email Nurture Campaigns

Grow

Advanced Practice Development: 
Perfect for growing and established practices ready to scale their reach, deepen client connections, and strengthen their market position.

$5,000 /mo

Annual contract, monthly payments

Includes: 

All Essential Plan Features, plus:

  • Advanced SEO to Outrank Competitors
  • Advanced Content Strategy and Creation
  • Multi-Channel Digital Presence
  • Advanced Email Nurture Campaigns
  • Reviews and Reputation Management

Amplify Your Reach

Strategic Advertising Solutions:
Digital marketing amplification for established firms ready to expand their market presence.


Add strategic paid media to either
partnership plan:

  • Search Advertising (Google and/or Bing)
  • Social Media Advertising

Starting at:

$1,500 /mo with Essential Plan + ad spend

$1,000 /mo with Grow Plan + ad spend

Flexible implementation
based on your goals:

  • Year-round campaigns
  • Strategic initiatives
  • Custom durations

All Partnership Plans Include:

  • A Dedicated Elder Law Marketing Strategist
  • Monthly Strategy Reviews
  • Regular Performance Tracking & Optimization
  • Secure AWS Website Hosting on
    Duda's High-Performance Platform
  • Annual Agreement

Not sure which plan is right for you?

Let's discuss your specific needs and goals.

FAQs

Frequently Asked Questions

  • What makes Elder Law Media different?

    Unlike generalist marketing agencies that serve a wide range of legal practices or industries, we are laser-focused on helping elder law firms thrive in the AI era.


    Designed for today's AI-transformed landscape, we provide all the marketing services your elder law practice needs in one holistic, cohesive solution. This eliminates the inefficiencies that come from juggling multiple vendors while ensuring your marketing evolves with changing client behaviors.


    More importantly, our long-term partnership approach means we're continually optimizing your marketing to build compounding value. We deeply immerse ourselves in your market, adapting our strategies as AI reshapes how families find legal help to ensure you connect with those who need your specialized services. 


    Put simply: One Specialized Team + One Cohesive Solution = AI Era Success for Your Firm.

  • Do you handle website development?

    A graph showing Duda leading in Core Web Vitals

    Yes! We build all websites on the Duda platform, which consistently out-performs WordPress and other popular CMSs. Duda has led the industry in Core Web Vitals performance for years and was the first to achieve an 80% pass rate. This ensures superior performance, security, and search visibility.


    If you have an existing WordPress site (or other platform), we'll migrate your content to Duda and enhance it to maximize performance. Our team handles all updates and maintenance, so you can focus on serving clients.

  • How do you measure success?

    We focus on metrics that truly matter—not just numbers, but real indicators of connection and trust. These include:

    • How quickly prospects move from first contact to becoming clients
    • The quality and depth of initial consultations
    • Stories of referral sources sharing your content
    • Prospects arriving already understanding your unique value
    • Decreased price sensitivity as your authority grows

    We'll discuss these indicators as part of our monthly performance and strategy reviews along with recommendations for strengthening your market connection.

  • How long does it take to see results?

    While every practice is different, most clients see improved engagement within the first 3-6 months. Building authentic connections takes time—our approach creates sustainable growth that becomes more valuable as AI makes generic content marketing less effective. 


    Looking for faster results? Our Amplify plan's strategic advertising can help accelerate growth while we build your long-term presence.

  • How long are your contracts?

    We maintain annual partnerships to ensure we can deliver meaningful results. Our focus is on building lasting relationships that help your practice thrive.

  • What happens if I want to leave?

    While we aim to build long-term partnerships, we understand that sometimes circumstances change. Should you decide not to renew your contract, you'll retain ownership of your website and content, and we'll ensure a smooth transition. 

  • Can I upgrade/change plans later?

    Absolutely! Your marketing needs will evolve as your practice grows. You can upgrade your plan anytime to access additional services and capabilities.

Explore

Elder Law Marketing in 2025

A smartphone is lying on a table with the words social media optimization next to it

How AI is Transforming Social Media Search and Why Elder Law Firms Should Care

December 9, 2024
Here's a surprising trend: More and more people are bypassing Google to search for elder law attorneys directly on social media platforms. Why? Because they're looking for something AI can't provide—real insights into who you are and how you help families like theirs. Learn more...
A woman is sitting at a table using a laptop computer and writing in a notebook.

Beyond Information: How Elder Law Clients Choose Attorneys in the AI Era

December 2, 2024
Remember when potential clients would find your website, read about your services, and call to schedule a consultation? That linear journey has fundamentally changed. Today's clients have instant access to basic legal information through AI, and they're looking for something more before making that first call. Learn more about the new client journey...
Laptop displaying a zero-click search in Google

The Zero-Click Crisis: Why Elder Law Firms Are Losing Up to 60% of Their Website Traffic

November 25, 2024
Try this simple experiment: Google "what documents do I need for estate planning?" Just a few years ago, this search would have led to dozens of law firm websites. Today? You'll likely see an AI-generated answer right at the top of the results—no need to click through to any website. Why this matters...