Human-centered AI-era marketing built specifically for elder law. We understand that families facing elder law decisions need to connect with you personally before they're ready to call—whether they're discovering you through AI search, YouTube videos, or referrals.

Our approach combines deep elder law expertise with cutting-edge AI-era strategies. We know the unique dynamics of adult children researching options for aging parents, the trust-building required for estate planning conversations, and how to position your compassionate expertise where modern families actually look for guidance.

One specialized partner, one cohesive strategy—we build sustainable marketing ecosystems that work across every platform where your ideal families seek help, creating compounding value that grows stronger over time

Because your practice's needs evolve month to month, and rigid deliverables can't adapt to real-world opportunities and challenges.

Your retainer gives you strategic flexibility—our full expertise applied wherever it drives the biggest impact for your specific situation. 

One month we might create a landing page for your upcoming workshop. The next, develop an email sequence targeting adult children researching options for aging parents—because that's what moves the needle for your practice right then.

Bottom line: Your investment works harder because we're always focused on what matters most for your firm's growth right now, not checking boxes on a predetermined list.

We build all websites on Duda's AI-ready platform, which consistently outperforms WordPress and other popular CMS systems. 

Whether you need a new website or want to upgrade your existing one, here's why this matters for your elder law practice:

AI-Era Performance: Duda websites are designed to be indexed by search engines and AI platforms, with machine-readable schema, clean server-side code, and automatic optimization for AI tools, voice assistants, and everything in between. When families ask ChatGPT or Google AI about elder law attorneys in your area, your site is built to be discovered and recommended.

Industry-Leading Speed*: Duda delivers the highest average Core Web Vital scores in the industry, with their latest technical improvements achieving an 82% pass rate compared to WordPress at just 45%. This means faster loading and higher search rankings when families are researching attorneys. *Source: Duda Performance Report 2025

Built-in AI Tools: Duda's comprehensive AI Assistant generates SEO metadata, creates accessibility features, and optimizes content specifically for how search engines and AI platforms read websites. Your site stays competitive as technology evolves.

Future-Proof Foundation: Features like IndexNow support mean any changes to your site are communicated to search engines directly, while technical features like server-side rendering increase the odds those changes get indexed quickly.

Seamless Migration: We handle complete migration from existing platforms (WordPress, Wix, Squarespace, etc.) plus all ongoing updates and maintenance, so you can focus on serving clients while we ensure peak website performance.

We measure what actually grows your practice—not vanity metrics like impressions or website visits, but real indicators that translate to revenue and reputation such as:

Client Acquisition Quality

How quickly prospects move from contact to signed retainer, and the value of cases they bring

Consultation Effectiveness

Whether prospects arrive pre-qualified and ready to move forward, rather than just "shopping around"

Authority Building

When referral sources start sharing your content and prospects mention finding you through your educational materials

Market Positioning

Decreased price objections as families recognize your specialized expertise and unique value

Sustainable Growth 

Organic referrals and repeat family engagement (adult children returning for their own planning needs)

Each month, we review these leading indicators and identify specific opportunities to strengthen your market position. When families understand your value before contacting you, everything—from consultations to fee acceptance—becomes significantly easier.

Modern families researching elder law are moving beyond traditional Google searches—they're asking AI platforms like ChatGPT direct questions and expecting comprehensive guidance instantly.

We're positioning our clients for this shift by:

Leveraging AI-Ready Website Infrastructure

All client websites are built on Duda's AI-ready platform, specifically designed with machine-readable schema and clean code that AI systems can easily understand and reference—ensuring your expertise gets discovered and recommended.

Building AI-Recognized Authority 

Creating content that AI systems reference when answering elder law questions

Optimizing for Conversational Search

Targeting natural language questions families actually ask ("What happens if my parent needs nursing home care but has too much money for Medicaid?")

Developing Video-First Content 

Educational videos that AI platforms favor and that establish your personal expertise

Ensuring Multi-Platform Presence 

Your insights appear whether someone uses Google, ChatGPT, or voice search

The goal: When families research elder law options, AI platforms consistently recommend your expertise as the authoritative voice in your market.

While every practice is different, most clients see meaningful improvements within the first 3-6 months:

Months 1-3: 

Enhanced online presence becomes visible—better search rankings for key elder law terms, increased website engagement, and more qualified inquiry calls

Months 3-6: 

Consultation quality improves as prospects arrive better educated about your services and approach

Months 6-12: 

Sustainable momentum builds—referral sources begin sharing your content, prospects frequently mention finding you through your educational materials, and investment conversations become easier

The key difference from quick-fix marketing? Our approach creates compound growth that becomes more valuable over time. As AI makes generic content marketing less effective, the authentic authority we build for your practice becomes increasingly difficult for competitors to replicate.

Looking for faster results while we build your long-term foundation? Add our paid advertising management to any plan for immediate lead generation during the authority-building phase.

We work with annual partnerships because meaningful elder law marketing results require sustained effort, not quick fixes.

Building genuine authority takes time—families making difficult decisions about aging parents need to see consistent expertise before they'll trust you with their most personal concerns. This kind of relationship-building simply can't happen in a few months.

Annual partnerships also allow us to develop deep knowledge of your market and build the compound growth that makes each month more effective than the last. Our most successful clients have been with us for years because they see the substantial impact that thoughtful, sustained marketing delivers.

While we aim to build long-term partnerships, we understand circumstances can change. If you decide not to renew, you retain full ownership of your website, content, and any materials we've created.

We'll handle a smooth transition by transferring your website ownership directly to you. No hostage situations—your digital presence remains fully yours.

Our goal is building relationships so valuable that you want to stay, not contracts that force you to.

Absolutely! Your marketing needs evolve as your practice grows, and we encourage scaling up when you're ready for expanded capabilities.

You can upgrade from Essential to Grow anytime, or add our paid advertising management to either plan when you want to accelerate results. We'll adjust our strategy to match your new goals and budget.