- the First Annual -
State of Elder Law Marketing Survey
Calling all elder law professionals!
AI search is rapidly changing the way modern families research, discover, and choose elder law attorneys.
Help us capture what's happening across our practice area—and contribute to the first independent benchmark study for elder law marketing.
You'll receive:
- Early access to the complete benchmark report before public release
- Year-over-year comparative data
as this annual study grows
Only 10 minutes • Completely Confidential
Why Your Voice Matters
Elder law marketing is at a pivotal moment...
AI tools, shifting algorithms, and new research behaviors have created both challenges and opportunities unique to our practice area.
Your honest insights—whether you're thriving or struggling—help our entire community better understand what's happening and how best to navigate these unprecedented times.
All Perspectives Welcome
Because this transformation affects everyone differently:
- Attorneys deciding where to invest as traditional approaches shift
- Paralegals & practice managers observing what attracts well-qualified prospects
- Marketing staff learning what messaging and channels actually connect
This isn't about having the "right" answers. It's about sharing real experiences.
We're extending our data collection period for comprehensive insights.
Launched in October 2025, this initial study now runs through Spring 2026 to:
- Capture insights across different practice cycles and firm schedules
- Build comprehensive baseline data for meaningful year-over-year comparisons
- Include voices from firms at various stages of adapting to these changes
Your insights today help shape the direction of our ongoing research and analysis.
Your Privacy is Protected
Completely Confidential
Individual responses
never shared
No Firm Identification
Your practice won't
be named
Anonymous Reporting
All data presented in
aggregate only
Optional Attribution
You choose if you want
direct quotes credited
Conducted by Elder Law Media, this research is independent and valuable for all firms—whether you handle your marketing in-house or work with outside providers.
Frequently Asked Questions
How long does the survey take?
The survey takes approximately 10 minutes to complete. We have designed it to be thorough yet respectful of your time.
Who should participate in this survey?
We welcome insights from all roles within elder law firms—attorneys, paralegals, legal assistants, practice managers, and marketing staff. Each perspective offers valuable insights into how these changes affect client relationships and firm growth.
When will the results be available?
All participants will receive early access to the complete benchmark report in Fall 2026 before it is released publicly.
We'll also be sharing ongoing insights and analysis as they become available throughout the data collection period.
How will my responses be used?
Your responses will be aggregated with others to identify industry trends, challenges, and opportunities. Individual responses remain completely confidential and will never be shared or attributed to you or your firm without explicit permission.
What if I don't know the answer to a question?
That is perfectly fine! Your honest perspective is what matters most. If you are unsure about something, just select "Not Sure"—that insight itself is valuable—it helps us understand what clarity our community needs.
Ready to add your voice?
Whether you're confident in your marketing or completely overwhelmed, your perspective helps our community navigate these changes together.
