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Elder Law Marketing in 2025

December 2, 2024
Remember when potential clients would find your website, read about your services, and call to schedule a consultation? That linear journey has fundamentally changed. Today's clients have instant access to basic legal information through AI, and they're looking for something more before making that first call. Learn more about the new client journey...

November 25, 2024
Try this simple experiment: Google "what documents do I need for estate planning?" Just a few years ago, this search would have led to dozens of law firm websites. Today? You'll likely see an AI-generated answer right at the top of the results—no need to click through to any website. Why this matters...